Video marketing is the most effective form of internet marketing per cost. Learn how to be an expert attracting tons of quality prospects.

Here are some quick tips and guidelines to becoming an expert video marketer.  So pay attention all you budding internet entrepreneurs and grab a sheet of paper and a pen and take some notes.

If you have a product, service, or business opportunity to market, then there is no better place to start then video marketing to establish yourself as an authority in your field or niche market.  Web pages with embedded video represents over 60% of web pages viewed today, so they are very popular.  As human beings, we retain a lot more by what we see and hear than by what we simply read.  Now I have other videos explaining the importance of video marketing so I want to keep this one focused on making your videos effective.

Generally, your videos should be between 2 and 4 minutes.  Any more than that and you will start to lose the attention of your audience.  Obviously, instructional videos and the like are often more than 4 minutes, but you still must pepper those videos with lots of visual content showing something like a product demonstration, or various graphics to break up any monotony.

Recent Youtube statistics showed that the average time spent watching a single video was 3 1/2 minutes.  However, then average session time on Youtube was shown to be 25 minutes; therefore, instead of someone getting bored with your long video and moving on to someone else for the remainder of their viewing session, you should keep your video duration between 2 and 4 minutes so they keep clicking on more and more of your content.

If your video requires a call to action, such as in a landing page or squeeze page video, then be sure to follow these four steps when constructing your video script.

1. First, you must start with a powerful opening, something that includes the problem you are going to solve or advice you are going to give.  Something like, "Hi, my name is so and so. I’ve got a very important message for you about how you can fire your boss in 6 months, or whiten your teeth, or get out of debt." Or you can say something like … "You need to stay tuned for the next few minutes, because I’m going to tell you …" You get the idea. People generally do what you tell them to do so don’t forget to tell people up front to pay attention and watch your video (in a more clever, humorous, and inviting way, of course).
2. The second step is to go into your background or into the background of the issue of product.  If you experienced a problem that the topic of your video fixed, then briefly tell that story here.  It is very common to get caught up in the story here so be sure to keep this section between 30 and 45 seconds.
3. The third step in our process to become and expert video marketer is to discuss the solution.  You need to sell the hole, not the drill.  Did you get that?  Sell the outcome, not the details.  If you have a home based business opportunity, don’t go into the automated system, replicated web sites, autoresponders, customer support.  That’s selling the drill.  Instead, focus on spending more time with family, firing the boss, traveling the world, getting free of debt.  If you are marketing a product, talk about (and possibly show) the end result.  That is why good fitness ads show lots of before and after pictures and video testimonials instead of overloading details of product features.  Focusing on details may sell some products, but focusing on stories of transformation using the products not only sells more, but builds brand loyalty.
4. The fourth and final step is one that is overlooked by nearly all newbies to video marketing and many experts as well, and that is a call to action.  Never assume the viewer knows what to do next.  Need them to fill in their name and email address in a form below the video?  Tell them.  Want to invite them to a weekly webinar or teleconference?  Invite them.  Be short, specific, and clear in your call to action.  It should be a simple task anyone can do, like clicking a link or filling our a couple fields in a form.  Also be sure to give them only 1 thing to do.  Any more and they will not do either.

I hope this information served you well on your path to becoming an expert video marketer.  For complete guidance on personal branding through social media marketing, check out my free course at TheSocialMediaMarketingGuide.com.  Cheers to your success.